Wednesday 27 April 2011

Paris and Parfums Jovoy


This is the shop in the morning, just open...
 On our way to a light supper, after having been running around Paris for a whole day, we passed by accident a small shop, "Parfums Rares" - stop and look! This was something to be explored with more time!
Next morning, after some well earned rest and a lovely breakfast we went straight back and wanted to know more about our find of the night before.
What we found, was this most charming scene of a fresh and lovely morning in Paris, the shop just open and the smell of fresh coffee and clean streets - the joy to be alife.
The owner, Francois Hénin,  welcomed us with a open smile and all prepared to explain what was his idea behind this marvelous little shop around the corner or Place Vendome...
And it was heaven - a Ali Baba´s wonderous Cave, full of scents and wonders we had hardly heard of before. To my shame, I have to admit, that I never before had heard of Parfums Jovoy - but, it is never to late to learn that it was a "Maison" already founded in 1923, with a rich history in the french scent landscape...


The houses own parfum collection
We had the most fascinating time with Francois, who himself had, together with a group of friends taken on the idea of a revival of Parfums Jovoy - and some other, wellknown or not so wellknown scents, which, indeed belong to the family of parfums rares...

Few things are nicer than to be in Paris and to spend a blissfull hour trying and testing, talking and discussing our new finds: Dorin, Grossmith, Frapin, Coudray, Histoires de Parfums, Isabey, Mille et Une Histoire and many more - I bet, most of those names are also new to you. Rancé is better known, as is Parfum d`Empire and Amouage.
 But who of you knows already the japanese parfumeur Masaki Matsushima?
 I fell immediately for the wonderful and heavy Grossmith scents - also a happy story, as it is an old and wellknown House in London, which has, much alike Parfums Jovoy, been restored to old glory and  looks ahead full of confidence into the future.

Scent is well alive  -  a paradise for One!!! The  pleasure of the eternal search of THE SCENT. Not to be missed on your ( and my) next visit to Paris and highly recommended.

Francois Hénin, Parfums Rares Jovoy,
29, Rue Danielle Casanova,
Paris 1ier
Tel. +33(0)1 40 20 06 19
contact@jovoyparis.com










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